Editor's note:
In order to discover excellent dealer groups and establish the typical and image of a group of excellent dealers, Shiyu Building Materials plans to serialize the story of inspirational Shiyu gypsum board dealers。
In the changing market environment, we talk to the core dealers of Shiyu, review their entrepreneurial process, insight into the current sales situation of the gypsum board industry, look forward to the trend of the future sales market, and learn their winning magic weapon to gain a firm foothold in the industry competition。
Profile of this issue
Central China building materials market General Jiang
"Try every means to manage, strive for the first" this sentence is from the Shiyu brand partner - Jiang Zong see excellent quality。In 2005, Jiang started in the gypsum board industry and has special feelings for the gypsum board industry。In the early years, I started my own business from a small workshop selling building materials. After many years of operation, I also have my own sales channels and contacts。
Success is not a day's work, the ancient great event, not only the talent of the world, but also the will to work hard。In the era that is no longer "business", the team must go out and there will be new benefits。In the past more than a year, even in the face of the impact of the epidemic, distributor Jiang is also breaking through the trend, and has developed a number of heavyweight engineering projects in just a few months。In his view, with the blessing of the Shiyu brand, manufacturers joined hands to create a strong terminal with systematic thinking, and the performance reached a new high.
Business manager of Shiyu and Mr. Jiang (second from left to right)
01
Change ideas to domestic gypsum board brand
Mr. Jiang believes that with the improvement of living standards and home quality, residents have higher and higher requirements for gypsum board products, and have higher standards for product performance, appearance and after-sales service。Foreign mainstream brands can no longer meet the diversified needs of the market, and are gradually ignored or even forgotten by residents。
Looking at all this in the eye, he actually had a plan early in his heart。He believes that even foreign brands, such as failing to meet consumer demand will eventually become the past, the future gypsum board performance diversification is the mainstream market。Therefore, he turned his attention to the mainstream domestic brand gypsum board, in order to break the career dilemma and seek new opportunities for development。
The picture shows ginger general store advertising
02
Market visit and research, and Shiyu gypsum board
An accidental chance, Jiang and the world Yu gypsum met。In March, he participated in the opening ceremony of the Shiyu Wuhan operations center and the dealer meeting will make him impressed, since then, he has slowly been attracted by the Shiyu brand, and developed into the Shiyu Central China building materials market dealer。
When asked how his life has changed since joining Sewoo, he humorously replied: Busier and more stressed than before。And a number of projects to be completed in the past year: Nanguo University Wuhan, Hong Kong Automobile Industrial Park, Gedian Shuangchuang Valley hardcover and other projects need to follow up。In his eyes, he grew up quickly after joining Shiyu, and learned a lot every day。Although the work is very hard, the life is very fulfilling, and he enjoys the process。
03
Deep ploughing gypsum board market, the future of the world can be expected
With many years of industry experience accumulation, coupled with their ability to deeply cultivate the market, Jiang has been in the central building materials market to the Shiyu brand thoroughly started。Now Shiyu gypsum board customer base from friends to introduce the majority, and gypsum board brand price war competition is fierce, he must always play up the spirit, rivate enough, lead the team in the forefront, in order to promote the product, occupy the market to seize the opportunity。Jiang introduced that affected by the epidemic, raw materials rising, the market downturn, not only the gypsum board industry, other industries are affected to varying degrees, survival and development are greatly threatened。Fortunately, with the support and help of the Shiyu Wuhan operation center, there are not only help policies, but also real concessions, giving our dealers confidence and courage。
In just the past year,The important reason for the continuous growth of Shiyu gypsum board sales is to go deep into the terminal market,Launched a systematic new policy of terminal assistance,Various forms of marketing activities to help dealers establish a brand fortress in the local,Achieve sustained sales growth,And strong preferential policies,Guarantee dealers ****** profit。It is the real help policy that has won praise for the Shiyu brand in the dealers。
结 语
Looking to the future, Mr. Jiang said that it is important to do a good job in maintaining the relationship with old customers in order to obtain more referral orders。In addition, doing a good job of product publicity is also key, so that the brand's visibility and reputation can be further improved。He said: "We firmly believe that under the leadership of the company, Shiyu brand dealers will be able to break out of a world and reap fruitful results.。”